Electronic Media Airtime Services Sdn. Bhd is a wholly owned subsidiary of Television Airtime Services Sdn Bhd. Formed in October 2000, E-MAS is an electronic media services company specialising in the marketing of commercial television and radio airtime. It has 11 regional offices nationwide. 

As an exclusive airtime-marketing agent for Radio Television Malaysia (RTM), E-MAS promotes the station to national and regional advertisers as the preferred television and radio network of Malaysian viewers and listeners. It also promotes RTM as the leader in the nation’s broadcasting industry in line with its own values as a good corporate citizen. 

E-MAS is committed to making a difference, applying its marketing expertise to benefit its customers through creative, analytical and innovative techniques. Its ethical work culture and performance standards require it to expend every effort to achieve the best possible results. Its customers are regional and national advertisers who will share its goals of enhancing consumer awareness of their products. Customers consider E-MAS’ as a solid partners that is able to provide the best possible value for their advertising dollars. 

E-MAS’ reputation is based on its responsiveness to its customer’s needs and high standards of professionalism. It advocates a win-win situation to build customer loyalty, trust and long–term business relationships. E-MAS’ most valuable assets are its people. It fosters teamwork and creates an environment conducive to productive communication and efficient operation among all disciplines. E-MAS is a company of people in pursuit of this mission. Based in Shah Alam, E-MAS has a more than 100 employees.